SEO Fast Start: A Simple, Step by Step System. For Better Results.
Chapter 1: Introduction: Start Here!
- No Dark Secrets - Just SEO, Simplified
- How to Read This Book
Chapter 2: How Search Engines Work
- Why It Matters To You
- What a “Spider” Does
- Robots.txt & SiteMaps.org
- How They Find You
- What Gets Indexed
- How Pages Are Ranked
- How Important Is User Feedback?
- How People Use Search Engines & Portals
- Takeaways – what we've learned
Chapter 3: Developing Keyword Strategy (Step 1)
- The Purpose of Keyword Strategy
- Keyword Terminology
- Brainstorming Keywords (Stage 1)
- Discovering Core Terms (Stage 2)
- Expanding Keyword Clusters (Stage 3)
- Mapping Clusters to Pages (Stage 4)
Chapter 4: Optimizing Site Structure (Step 2)
- Why Site Structure Is Important
- Designing the “Human” Structure (Stage 1)
- The “Content Pyramid”
- Designing the “Spider” Structure (Stage 2)
- Basic Dynamic Linking
- Advanced Dynamic Linking
- Using Anchor Text for Link Reputation (Stage 3)
- Improving Index Penetration (Stage 4)
Chapter 5: Optimizing Web Pages (Step 3)
- How to Think About On Page SEO
- The Head Section (Stage 1)
- Headings & Links (Stage 2)
- Body Text & Modifiers (Stage 3)
- Creating Content (Stage 4)
- Some Guidelines For Search Engine Friendly Design
- Watch the Portal, and Join the Conversation
Chapter 6: Link Building & Promotion (Step 4)
- Link Building Concepts
- What Search Engines Want
- Authority and Trust… and an alternative approach
- Developing a Game Plan for Links
- Inventorying Your Assets (Stage 1)
- Getting Listed In Directories & Verticals (Stage 2)
- Developing Link Targets (Stage 3)
- Promoting Your Site (Stage 4)
- Outbound Links & Link Exchanges
- Conclusion – Don't Ever Stop Working On Links!
- Double Secret Bonus: Free Link Building Course
Chapter 7: Measuring Your Results (Step 5)
- Why We Measure
- Establish Metrics (Stage 1)
- Setting Up Analytics & Tracking (Stage 2)
- Measuring Results (Stage 3)
- Tracking Resources (Stage 4)
Chapter 8: Refining Strategy & Tactics (Step 6)
- Planning Cycles in SEO
- Assessing Your Keyword Strategy (Stage 1)
- Refining Content Strategy (Stage 2)
- Refining Site Structure (Stage 3)
- Refining Link Building & Promotion Strategy (Stage 4)
Chapter 9: The Random Chapter…
- What's The Point?
- Cool Tools You Can Use
- Technical Jibba-Jabba
- The Gotchas That Can Get Ya
- But What About…
- The Secret To Success In Life Is…
Download here : Free SEO Book (Search Engine Optimization Fast Start) |
